FREd’s flowers

I redesigned the brand identity for Fred’s Flowers, a local business known for selling wildflowers, with the goal of better reflecting its natural, community-focused character. I leaned into a rustic Appalachian feel, focusing on earthy, natural colors and a clean, understated design that mirrors the simplicity and beauty of wildflower landscapes. The updated identity incorporates organic shapes and a refined visual system, balancing a handcrafted aesthetic with clarity and versatility. By simplifying the logo, typography, and color palette, the redesign creates a more cohesive and approachable brand that feels both authentic to the region and visually compelling.