BAILEYS TRAIL SYSTEM MERCHANDISE

In this project, I collaborated with Baileys Trail System to design a line of merchandise based on their established brand identity. I focused on incorporating custom topography patterns generated from their trail network, using them as a key visual element across the merchandise to emphasize the uniqueness of their terrain. I also created a custom Dirt Fondo logo and illustration for a long-sleeve T-shirt, which was selected to be used for the event. Throughout the design process, I aimed to balance functionality and aesthetics, ensuring the merchandise felt both wearable and meaningfully connected to the trail system. I explored different layout variations, typography pairings, and fabric colors to make sure the designs translated well across multiple products. This collaboration allowed me to work directly with an existing brand voice while still bringing in new creative direction. It also strengthened my skills in brand-aligned merchandise design and taught me how visual storytelling can enhance audience connection to a place and experience.